Edition 01 · 2026
India’s First CMO Benchmark
The India
CMO Index
2026
The Question We Asked
“What would you stop doing if no one was judging you?”
121 senior CMOs answered — anonymously. Across BFSI, FMCG, Retail, Ecommerce, Pharma and more. What came back was not a trend report. It was the most honest picture of Indian marketing leadership we’ve ever seen.
121
CMOs
11
Industries
86%
Enterprise+
Free
Download
Free Report
The Central Finding
“India’s CMOs are gaining influence faster than their organisations are building the systems to sustain it.”
85%
Feel more influential than 3 years ago
7%
Say measurement is actually sorted
12%
Have AI genuinely in their workflow
54%
Expect to reduce agency spend via AI
What’s Inside
Five sections.
No filler.
Data, verbatim voices, and the CMO Maturity Index — across 23 pages. Free download.
Section A & B
The Operating Stack
Budgets, team structures, agency models — and the gap between what CMOs say and what they actually do under pressure.
Section C
AI & Technology
Which tools CMOs are actually using — and what the 12% who’ve truly embedded AI are doing differently.
Section D
Measurement
93% have gaps. Zero have solved it. Why this problem persists generation after generation of CMOs.
Section E
CMO Signals
Influence, confidence, and what 121 CMOs said they’d stop doing if no one was watching. Verbatim. Unedited.
Index
CMO Maturity Index
Strategist, Scaler, or Builder — where India’s senior marketing leaders actually sit, and what separates each band.
95 Named Voices
Contributors
Senior leaders from BFSI, FMCG, Retail, Ecommerce, Pharma and more who chose to be acknowledged by name.
“
The strategic threat to the CMO role in India is not AI. It is the tyranny of the quarter.
CMO Signals · India CMO Index 2026 · 121 Respondents
Free Download
Get the full
report.
The India CMO Index 2026 is free — no paywall, no subscription. Fill in your details and the PDF downloads instantly.
What you’ll get
23-page full report PDF — free, instant download
Data across 5 sections + CMO Maturity Index
Verbatim quotes from 121 CMOs — anonymous, unedited
Named voices from 95 senior marketing leaders
Five contradictions defining Indian marketing in 2026
India CMO Index 2026
Edition 01 · The CMO Assembly · Free
Your report is ready.
Thank you. The India CMO Index 2026 is yours. Click below to download.
Download PDF — India CMO Index 2026Edition 01 · 2026 · The CMO Assembly