Over the past year, Agentic AI has moved from experimentation to real-world deployment across customer experience. Brands are beginning to understand where AI agents create meaningful value, where human intervention remains essential, and what it takes to deploy AI responsibly at scale.
In this conversation, senior CX leaders will share their experiences from the frontlines of adoption - covering practical use cases, implementation challenges, lessons learned, and the business outcomes they've seen so far. Rather than focusing on what's possible, the discussion will explore what's actually working today and what organizations should prioritize as they build the next generation of customer experience.
Where is Agentic AI creating the most meaningful business impact in CX today?
Which AI use cases in CX have genuinely moved beyond pilots into day-to-day operations and what separates those successes from the experiments that didn't scale?
As organizations automate more customer interactions, how do you balance speed and efficiency with trust, governance and the moments that still need a human touch?
AI investments in CX aren't insignificant. How are you thinking about justifying those investments internally?
Designed as a peer-to-peer discussion, the virtual discussion will focus on practical experiences, shared challenges, and real examples from leaders across sectors.
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The CMO Assembly is a curated community of CMOs & marketing leaders focused on meaningful conversations, peer learning, and leadership exchange.
Through invitation-only assemblies, community gatherings, and industry discussions, we create opportunities for marketers to engage with the ideas, challenges, and opportunities shaping the future of growth.
